WIMCO Villas · St. Barths
Luxury doesn't sell itself. It gets measured.
Marketing analyst and program manager for a villa company that has represented private homes on St. Barths and eleven other Caribbean islands for more than thirty years.
The room
A booking window measured in months, and a guest who expects the answer already.
Luxury villa rental is not a volume business. There are a limited number of properties, a limited number of weeks that matter, and a guest who has already decided how the week should feel before the first email is sent. Every inquiry is expensive to earn and expensive to lose, so the question is never "how much traffic did we get" — it is which channel produced the inquiry that turned into a stay, and what that stay was worth.
The work
Website analytics and financial reporting. Industry market share analysis against the other villa specialists. Paid search and SEO. Email marketing to a repeat-guest list that is worth more than any prospecting campaign. Mobile strategy and A/B testing on the booking path. And marketing attribution models built so the revenue could be traced back to the channel that actually earned it — not to whichever touch happened last.
Alongside the analytics desk: lead generation and client communication through the villa rental process itself, from first inquiry to a booked week.
Why it matters to a Tahoe operator
Swap the palm trees for pines and the problem is identical. A limited number of rooms. A season that decides the year. A guest who is comparing you against three other properties in a browser tab. The attribution work that told a Caribbean villa company which dollar earned the booking is the same work that tells a Tahoe City hotel which dollar filled the room in October.
Tell me about the season you're worried about.
Twenty minutes, no deck, no discovery-call theater.
Start a conversation